SUPER BOWL – SUPER CREATIVE…

Robert L. Lynch, CEO of Americans for the Arts, writes “One of the largest arts audience activities of the year happened earlier this week. Thousands of artists from around the United States and throughout the world prepared for months for this single event on one night in February. It’s called the Super Bowl. Yes there was football, too and some pretty exciting football at that. But this is a televised sports event where no one leaves their seat during the commercials because they might miss some really cool, fun art. Graphic design, computer generated imagery, audio engineering, musical composition, actors, lyricists, script writers, musicians, lighting designers, dancers, fabricators of all kinds produce these tiny bits of theater we call advertising.”